The role of the Certified Product Owner

The role of the Certified Product Owner

A certified Product Owner is of particular importance for any Scrum team and Agile project.

The certified Product Owner works on the needs of product development by meeting the client’s business needs and conveying them in a ready-for-development form to the Development team.

What is a Certified Product Owner?

A certified Product Owner is a professional who does more than just successfully work on products. He has acquired a certificate, diploma, or another form of credential proving his competence in Scrum. Example: Product Owner Certification Online | Certified Scrum & Agile program A certified Product Owner is usually someone with solid experience in product management, technology, marketing, advertising, design, or front-end programming.

What are the most important responsibilities of the Certified Product Owner role?

Represents the client’s interests. It is the responsibility of the Product Owner to maintain regular contact with each of the stakeholders to have a good view of their wishes and to communicate to the stakeholders the results of the team’s work. Communication and transparency are two very important points. Reference: “What are the responsibilities of the Certified Product Owner?“,
Collaboration with the development team (programmers) and Scrum master. Collaboration and communication with the development team and the Scrum Master are critical. When we take on the role of Product Owner, we define “what” needs to be done but leave the development team complete freedom to decide “how” to do it. Therefore, the development team is a so-called self-managing team. Read more: “What are the responsibilities of the Product Owner role?”,
Management of a list of products or the so-called “Backlog”. This can be imagined as a container in which tasks are collected, which must then be prioritized and subsequently completed. The Certified Product Owner creates and maintains the backlog and determines the order in which individual items should be worked on. The most important work packages are always at the top of the list because they provide the most value to the user of the end product. Reference: What are the responsibilities of the Product Owner role in Scrum?, Product list management consists not only of prioritizing the items but also of clearly describing them. A good description of the items in the product list ensures that the project team understands them and can work on them. Product backlog items are recorded in the form of a “user story”. Reference: “What are the responsibilities of the Product Owner role in Scrum?”,
Presentation of progress. A significant part of the Certified Product Owner’s job in terms of time consists of giving feedback. In this regard, the review meeting at the end of the sprint is very important for the Product Owner, as it presents the results of the work done. The Product Owner determines most of the review meeting topics and is responsible for inviting the most important stakeholders. In this case, the Certified Product Owner provides feedback to the development team as well. Original source: “What are the responsibilities of the Product Owner role“,
Developing a vision for the final product. The Product Owner is also involved in developing a vision for the final product. For this purpose, all changes in the market should be monitored. That is why market research, monitoring, and analysis are also important parts of his work. Further reading: “Responsibilities and skills of the Product Owner role in Scrum“,

Who is the manager in Scrum?

Scrum is a technique that works on the principle of Self-Organization. For this reason, the question of who exactly is a leader cannot be answered precisely. There is a distinction between roles in Scrum and we will describe them here
Product Owner – responsible for increasing the business value of the resulting product.
Scrum Master – supports the team to use Scrum in the best way.
Developer (up to 9 people in a team) – develops the product

What is a User Story?

A user story is an informal, general explanation of a software feature written from the perspective of the end user. The purpose of a user story is to articulate how a task provides specific value to the customer.

What does the value of work done mean?

Commitment, focus, openness, respect, and courage. these are one of the most important principles that correspond to the value of the work done

Why might a User Story not mean a task that team members are working on?

Because a User story can also be a simple demand or desire, described in an understandable and easily accessible way. This must be understood by all parties. However, it generally involves creating a short story about what the potential user needs. The question is quite misleading, I would like to answer it both ways. Most often we associate User Stories with functionality.

Which possible very early activity can be performed by the Product Owner role and stakeholders and why?

Market research, consumer needs
What are the responsibilities of the Product Manager role in Scrum?
There are clearly defined roles in Scrum. There is no Product Manager in Scrum

What are the important knowledge and qualities of the Certifed Product Owner role?

As a product owner, mastering essential skills is critical to project success.
The “soft skills” of a product owner help you be at your best on the team. Reference 2: “Certified Product Owner role in Scrum teams”, On the other hand, technical competence ensures error-free products in the digital world. Business skills are essential to ensure that the product sells in the end.
The main and most important thing is a good relationship with your customer.
Problem-solving skills
Clear communication to prevent as many problems as possible.
creativity, especially in writing user stories
Knowledge of the business market
Technical knowledge
Proper distribution of tasks
Product knowledge

What is the difference between the value to the users of a product and the value of the product from the perspective of its owners?

Product value for the user – The user is always looking for a balance between price, quality, and functionality. When the three things interact, the consumer is ready to buy the product and use it. Satisfying its wants and needs is the job of the industry and product owners. More on the topic: “What are the responsibilities of the Product Owner role?”,
Value of a product for the owner – they, in turn, have to study the market as well as the needs of the users to create a profile of the future product. Ownership value can be measured in different units and words. It can mean material value, innovation in a certain field, and bringing stability to humanity.
The topic is very broad. If further explanation is needed, I will expand on what I said. Follow up: “What are the responsibilities of the Product Owner role”,

How often does the Certified Product Owner role have to direct the Development team in terms of how they should do their work?

An unwritten rule. You should not. The purpose of scrum is for the team to be able to organize and control itself. Of course, when there are difficulties, problems, or questions, I can ask the Certified Product Owner at any time, discuss the difficulties and move on. This can be done informally or using some of the meetings during the sprints, planning, etc.

What does prioritizing work mean?

Prioritization can be defined as ordering and separating what needs to be done now from what needs to be done later. Scrum uses value-based prioritization as one of the core principles that govern the structure and functionality of the entire Scrum framework. Continue here: “What are the responsibilities of the Product Owner role?”,

Why should the Certified Product Owner role prioritize work?

The goal is to prioritize the requirements that are highest on the backlog and that promise the most value. In this way, Certified Product Owner ensures that developers are always working on the most valuable tasks. Reference: “Certified Product Owner and Product Owner Certification Online”, Namely – precisely those that promise the greatest benefit to customers and the company. Since the Certified Product Owner is the liaison with both teams and customers, his job is to monitor the importance of tasks as well as their order.

Why can stakeholders stop working on the product when, in terms of planned work, the product is not ready yet?

As with any product, or project activity, difficulties may arise. One of the most common reasons is the suspension of funding for one reason or another. In short – no money no product.
Changing and rethinking product requirements
During the creation of the product, many obstacles are identified that were not previously taken into account. Example, legal and legal. An application is created that requires the processing of personal data or information from a doctor. Many countries have special requirements and it is precisely on these points that many ingenious ideas fail.
There may be delays due to staff shortages, and people leaving the team.
Sometimes there are other changes independent of the client or company, such as political difficulties, pandemics, and inflation, which can also have an impact.

Published by

George Brown

George Brown is a lecturer in project management and Agile practices and is the author of the articles on this educational website.

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